Song Seng Associates Pte Ltd (SSAS) was established in 1984. The company is now one of the leading suppliers for disposable food service products in Singapore. SSAS is a One Stop Shop for many food establishments in Singapore and counts restaurants, coffee chains, fast food chains, hospitals, hotels, cinemas and airlines as its customers. The company is known for its ability to supply high quality and the wide range of products it can offer to its customers. The company is also known for its resourcefulness in either sourcing or developing products to specifications.

SSAS is ISO 9001:2000 certified and was awarded Singapore's Top 500 Small Medium Enterprise consecutively from 1999 to 2008. In 2008, SSAS was also awarded the Top 10 fastest growing Internationalizing company in Singapore's International 100.